As a grand event for the film industry, the annual Golden Rooster and Hundred Flowers Film Festival will be grandly opened in Xiamen from December 28th to 30th. While the stars gather on the beautiful Lu Island, the industry’s eyes will also be focused here. On December 29, the Golden Rooster series of activities “5G National Trends-Cultural Innovation Development Forum under the New National Trends” hosted by China Mobile Migu will also hit!
With the rise of national tide and national style culture in recent years, in the eyes of the new generation of young people, “tradition” has torn off its old-fashioned and outdated label, and is gradually becoming a brand-new way of life for Generation Z. As a strategic partner of the 2021 Golden Rooster and Hundred Flowers Film Festival and the 34th China Film Golden Rooster Festival, China Mobile Migu focuses its attention on the development and innovation of Guofeng culture. This forum will invite industry pioneers, experts and scholars in the field of Guofeng culture to discuss the innovation and development path of Guofeng and Guochao culture under the background of the 5G era.
The forum covers three themes of “Huafu Development”, “Regional Cultural Development”, and “Guofeng IP Incubation and Development”, including the launch of the “Strait Hanfu Innovation Competition”, the screening of short films featuring southern Fujian, the release of new customized products by Migu x Golden Rooster, Cultural salons and other links.
In the development of China Service, China Mobile Migu will jointly release the “2021 China Service Market Research Report” in conjunction with People’s Daily Online. There will be experts on-site to interpret this year’s China Service market conditions and future development trends; at the same time, to promote The interactive exchanges and innovative development of the national style Hanfu industry on both sides of the strait will enhance the sense of identity and belonging of the young people on both sides of the strait to the excellent traditional Chinese culture. As the guiding unit, the “Strait Hanfu Innovation Competition” sponsored by Migu Animation Co., Ltd. and Straits Times (Fujian) Culture Communication Co., Ltd. invites the audience to witness the launch ceremony of the competition. Those who love Hanfu must not miss it!
The development of Minnan culture has been limited by the lack of a language pronunciation standard system and the lack of cultural integration, which has restricted its promotion. The forum will show two feature films in Xiamen language, “The Great Sage” and “Embroidered Stone”, so that more people can feel the charm of Minnan culture. At the same time, China Mobile Migu and Xiamen University of Technology, Film and Television and Communication College will cooperate to establish the “Fujian Trend Culture Joint Laboratory”, and the audience will witness this important moment together.
What kind of wonderful linkage can there be between Sanxingdui and Script Killing? In the forum “Sanxingdui Glory Awakening-IP Cross-Border Discussion Theme Salon”, I will show you one by one. At the same time, in cooperation with Shanghai Art Film Studio, Migu will release a trendy product that combines national tide and Monkey King IP. The combination of trend and tradition will definitely make your eyes shine; and it will be created by Migu and Victoria·Hyde. The Golden Rooster Film Festival customized watch gift box will also be released on the forum!
December 29th at nine o’clock in the morning
The forum will be held in Xiamen Wutong Fliport Convention and Exhibition Center
China Mobile Migu “5G National Trends-Cultural Innovation Development Forum under the New National Trends”
Stay tuned!
The Links: SKM40GDL123D G050VINO11
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