Introduction: As an emerging manufacturing field, many3D printingInnovative companies in the industry continue to grow like bamboo shoots after a rain. There is such a company that, since its establishment in 2007, has established more than 100 partner networks in 33 countries/regions and has become a unicorn company.
Norwegian on-demand manufacturing platform Gelato in a new round
Financing
After obtaining the coveted unicorn status. On August 16, 2021, the company announced that it had raised USD 240 million (approximately 1.55 billion RMB) in new funds, pushing its valuation to USD 1 billion (approximately USD 6.471 billion).The cash injection will accelerate Gelato’s penetration and growth in the US and Asian markets, and expand new local production centers and products, including3D printing.
△Gelato’s API-driven platform
Henrik Müller-Hansen, CEO and founder of Gelato, said that by introducing customized products into local markets around the world, the company enables e-commerce sellers and creators to provide a more cost-effective and sustainable way for any place, anywhere. Customers provide services.By connecting idle capacitysoftware, Gelato’s platform is actively participating in the global manufacturing transformation.
Insight Partners led the investment and raised US$240 million
This round of financing was funded by Global Ventures headquartered in New YorkinvestLeading the investment with private equity firm Insight Partners, SoftBank Vision Fund 2, Goldman Sachs and the company’s existing investors Dawn Capital, SEB Pension Fund, Gelato Chairman John Hepburn, and Norfund CEO Tellef Thorleifsson participated.
△Gelato adds local production in South Africa to the platform. The picture comes from Gelato.
Gelato was founded in 2007 to solve the challenges of producing and distributing customized printing products from a global customer base such as e-commerce companies and multinational companies. The company has established a network of more than 100 production partners in 33 countries/regions, which reportedly enables e-commerce sellers to reach approximately 5 billion consumers worldwide within 72 hours.In the second quarter of 2021, it achieved 120% of the annualincomeincrease. Revenue was driven by the company’s API business, which increased by 320% year-on-year.
Ultra-efficient local production
In 2019, Gelato launched an application programming interface (API) driven platform for e-commerce, and supported individual sellers and creators, as well as global partners such as online graphic design tool Canva. Through a hyperlocal network of global production partners and software, Gelato provides services to Andy Okay, Your Film Poster, and multinational companies like Canva. On-demand orders are close to the end customer, so delivery time, waste, carbon emissions and costs can be reduced. Gelato also eliminates the process of sellers managing inventory, manufacturing, or shipping, and focuses more on creation, sales, and marketing.
△Henrik Müller-Hansen, CEO and founder of Gelato. Photo from Gelato.
The company estimates that by 2025, the market for customized products will grow from $230 billion to more than $320 billion, and believes that the platform will help companies and individuals use local production and distribution to provide instant global influence. According to Anthony Doeh, partner of SoftBank’s investment advisory, Gelato’s customized software platform connects the world’s two largest industries, the $230 billion digital production industry, with the fast-growing e-commerce industry. In the long run, it is believed that Gelato can redefine the manufacturing industry, break the barriers of individual sellers, and enter the global consumer group in a faster and lower cost way.
3D printingBoost
Gelato’s business model and global production network can lower the threshold for global creators and entrepreneurs, and provide large-scale e-commerce sellers with production costs and delivery speed without the need for upfront investment.The platform has now set its sights on3D printingField, and may enable creative enthusiasts and designers to expand3D printingproject.
Adam Berger, managing director of Insight Partners and a new member of the Gelato board of directors, said that Gelato has changed the rules of the game in the creator community. Through Gelato’s software, African entrepreneurs can produce, transport and obtain products sold in Germany and other places at almost no cost and within minutes, without having to pay upfront investments such as inventory, manufacturing or logistics.
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