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It is reported that Ford quickly made adjustments to the unmarketed model after the release of the open source 3D file of its own model Maverick, which was well received. Model sales have exploded.
Ford Open Sources Maverick 3D printingThe Fitting System offers its own customers a new marketing tool to entice them, thanks to the Ford Integrated Tether System, or FITS.It is a small slot intelligently placed inside the Maverick, encouraging customers to use the open source files provided by Ford to allow customers to build their own needs
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accessories, which are currently receiving unprecedented praise from customers, and even Ford will bring FITS to its best-selling models in the future.
Maverick’s design manager Scott Anderson discussed the future of FITS. Anderson, a designer at Ford who pioneered the idea for this 3D open source printing idea, pushed the model to incorporate it into the Maverick, but it has the same underlying architecture as the Ford Bronco Sport. However the Maverick is currently the only vehicle with FITS built in. So why didn’t the Bronco Sport implement this simple tethering system?
“We didn’t have an exact solution yet,” Anderson said, “at least not at the time. We originally invented it for Maverick, and from what we know the Maverick customer base really likes and is keen to personalize their vehicles to achieve They have a maverick lifestyle. But the Bronco Sport is more for adventure and the wild.”
Ford has recognized the popularity of FITS in the Maverick, and designers like Anderson have been thinking about what the slot might mean in other vehicles.
“We haven’t figured out how to go about it at the moment, and if I had extra extensions to the Bronco Sport, I might want to put them in the back of the cargo hold now, because a lot of people are going to risk their own cargo hold,” Anderson added. But he is determined not to drop any details, also noting, “We can’t comment on future products. But I think it’s a very novel approach that allows for easy customization. So I’d like to see it go further.” .
Ford gives Maverick customers the independent power to design their own FITS-style or slotted accessories.Many customers can’t wait to wait at Thingiverse3D printingOpen source designs for files – such as cup holders, Apple MagSafe charger docks, grocery bag hooks, and more. This is just the beginning. Some even support small print shops that specialize in FITS compatible accessories.
Anderson’s job as a design manager is to identify future trends.in his perception3D printerHas gradually become a household appliance. Right now, many manufacturers with 3D printers are setting out to build low-cost solutions to their lifestyle problems, and they can do it with just pennies worth of plastic. Ford also jumped on the low-cost train, as FITS is an inexpensive solution to a seemingly infinite number of problems.
“It’s almost free, right? It didn’t cost a lot of money to make FITS. It just took our ideas and brought them to life. I think once we put it on the market, it’s nice to see ‘people leaning towards it and making it happen’ conduct
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. So I thought it might cost more to put the tool together and make a tool slider for it, but it’s very, very simple. “
“We try to create solutions for people. If you look at some of the most popular products on the planet over the past 100 years, they’ve never been smooth sailing, but they’re bound to skyrocket one day, right?” Anderson continued, ” I always find that people have a side of their own unique ideas, and they can come up with great solutions. So why don’t we let them do it themselves?”
Comments:
At present, Ford has realized that 3D printing has gradually integrated into people’s lives. It is very happy that Ford can go to the foreword of the times. As for which vehicles Ford can add FITS to, this is still up in the air. Anderson mentioned that the Bronco Sport is currently a candidate for the wish list, but more models will be opened in the future to allow customers to benefit from FITS, as long as the program makes sense for the overall customer base that actually buys a car or truck, this is the choice of the times, not what.
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