HP and L’Oréal partner for flexible cosmetic production

China3D printingMultinational printing company Hewlett-Packard made several announcements ahead of this year’s Formnext trade show, the first of which involved a new partnership with cosmetics giant L’Oreal.
The two companies are jointly seeking to enable more flexible cosmetic production and to explore “entirely new” cosmetic packaging and applications. HP also announced the expansion of its component supplier’s Digital Manufacturing Network (DMN) to accelerate the transition to mass production, while momentum for its Metal Jet 3D printing platform will continue ahead of commercialization in 2022.

“3D printing is unlocking new levels of personalization, business resiliency, sustainability and market disruption,” said Didier Deltort, president of personalization and 3D printing at HP. “HP is excited to meet again with the additive manufacturing community at Formnext.
Together with our partners and customers, we will continue to pave the way for volume production through improvements to our multi-jet fusion platform, the commercial launch of HP METAL JET, and investments in software, services and partners. “



HP Metal Jet 3D Printer System. Photo via HP.

Transforming the cosmetics industry

Through its new partnership with L’Oreal, HP hopes to increase production flexibility and create innovative new packaging and customer experiences in the cosmetics industry. L’Oreal turned to HP to help it respond more quickly to changes in manufacturing processes and production lines.
The two companies worked together to rapidly design and scale up a large number of adjustable discs, giving L’Oréal more flexibility to transfer, fill and label products. With this move, L’Oréal achieved a 33% cost reduction and 66% time savings, while the ability to customize pucks has allowed L’Oréal to respond more agilely to changes in customer buying behavior during the Covid-19 pandemic.

“Customer-centric innovation and sustainable products are at the heart of everything we do,” said Anne Debauge, Director of Digital Transformation, Packaging and Development at L’Oréal. “We share HP’s vision of overcoming our current limitations with new technology. 3D printing gives us the entrepreneurial freedom to deliver new customer experiences.
“Thanks to this collaboration, our factories have become more agile and want to go further by creating new services.”

Going forward, L’Oréal will use HP’s DMN to expand pucks across its global supply chain, a move that will meet its sustainability goals by producing parts on demand, when and where they are needed.

The two companies are currently showcasing examples of custom pucks and the unique textures of luxury cosmetics at Formnext, according to China.3D printingThe net understands that this is thanks to HP’s 3D printing technology. Outside the showroom, partners are working with the Alternative and Atomic Energy Commission to continue exploring the design and production of a range of new applications using HP’s Multi Jet Fusion (MJF) platform, such as new textures and lattice packaging (CEA).

“In large industries and new verticals such as cosmetics, our customers want to be more flexible and meet the growing demand for personalized products,” said Guayente Sanmartin, global head of HP’s MJF business. “With production and growth of more than 100 million parts , we are proud of MJF’s impact during these turbulent times. Our collaboration with L’Oréal is a great example of the endless possibilities that 3D printing brings. From increasing manufacturing flexibility to reimagining traditional products, there is a huge opportunity to help transform the market. “


Extended DMN

In addition to announcing its partnership with L’Oreal, HP also revealed that it is expanding its global DMN with a new certified parts supplier to ensure the highest standards of quality and reliability as MJF production needs grow.
DMN now includes manufacturing partners and MJF professionals who utilize HP’s 3D printing technology to design, produce and deliver parts at scale. 3D printing service providers FORECAST 3D, Jawstec, Weerg and ZiggZagg are now leveraging HP’s 3D printing products to optimize the management and automation of complex 3D printing workflows and large 3D printing fleets.
ZiggZagg is the latest partner to rapidly scale its business using HP’s 3D-as-a-Service (3DaaS) business model, which the company says has been “very beneficial” during the volatility of the pandemic.

HP and its DMN customers will showcase final parts and new applications at Formnext this week, including custom 3D printed bucket car seats developed by BASF 3D printing solutions and Oechsler. The seat is made with HP’s MJF technology and BASF’s ULTRASINT TPU01 powder and features a unique elastic lattice design. Also on display will be invisible orthodontic manufacturer Impress’s clear orthodontic appliance made using the HP MJF 5210, helping the company scale up production.

Volkswagen was one of the first partners to use HP Metal Jet technology. Photo via HP.
The Continued Rise of HP Metal Jet

HP will continue to validate production applications with its partners and customers, with wider commercial availability of Metal Jet expected in 2022.Ramon Pastor, global head of HP’s 3D Metals business, said: “Our early Metal Jet partners and customers, such as GKN, Parmatech, Volkswagen, Cobra Golf and others, are successfully demonstrating our metal mass production advantages. As we continue to advance our Technology, materials and capabilities, we are still on track to launch in 2022.We look forward to delivering industry-leading efficiencies, cost savings and design freedom to help the industry accelerate and scale digital manufacturing. “

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(responsible editor: admin)