In 2021 Q2 sales increased by 55%, Adidas further expanded its 3D printed 4D FWD sports shoe product line

Introduction: Footwear manufacturing is3D printingA very bright field in the manufacturing category, and Adidas is the leader in this field. In May 2021,new3D printingSports shoes adidas4DFWD is released, it is said to increase the rebound force of athletes. Now, based on the company’s good earnings in the second quarter, the company has decided to expand this product line.

Footwear manufacturer Adidas’ net sales from continuing operations in the second quarter of 2021
income
Reached 387 million euros (approximately 2.951 billion yuan), and gross profit margin increased by 0.5 percentage point to 51.8%. It is expected to achieve a 20% growth in fiscal year sales and net income from continuing operations of 1.4 to 1.5 billion euros. Among them, the 4DFWD series of 3D printed shoes has become the trump card for sales growth.

△4DFWD Pulse

Adidas CEO Kasper Rorsted said that as the Olympic Games in the summer of 2021 become the focus, we are driven by brand strength and product demand.
profit
Growth is accelerating. Sales in Europe, the Middle East and Africa (EMEA) and North America have almost doubled, and revenues in key categories of football and outdoor are even growing at a triple-digit rate. The strong growth in the share of full-price sales has contributed to a significant improvement in profitability. Although the industry still faces external challenges, this momentum gives us confidence to improve our full-year outlook.

3D printingSports shoes 4D FWD

4D FWD is an upgraded version of Adidas based on 4D Futurecraft and AlphaEDGE, with a unique grid structure. The lattice unit of the sole is not a spiral or a simple cross shape, but a bow tie that is “compressed forward during a vertical impact”.
shoe
By Carbon 3D printingManufactured by machine and related materials, and continue to develop.The latest product is the flexible 4DFWD Pulse, which has a “precision coded” midsole and3D printingRunning shoes with details to achieve the best fit and feel will be launched after 4DFWD and 4D Cush.

△4DFWD Pulse sneakers

The overall design of the 4DFWD Pulse is a black and green mesh upper with a thick 4D lattice cushion on the heel. Tilt down from the heel to the midfoot to help runners or walkers increase their elasticity and provide additional support through the reinforced foam sheet in the heel and forefoot. In addition to the bright colors, the high-reflective details on the three-striped pattern in the middle of the shoe ensure low-light visibility, and the brightly shaped green heel part makes the appearance more attractive. 4DFWDPulse “Signal Green” is expected to be sold on the Adidas online store on August 12 for $160 (approximately RMB 1,037), which is lower than the previously launched adidas 4DFWD.

Increase in Q2 revenue in 2021

As the world slowly emerged from the shadow of the epidemic and the economy began to recover, Adidas’ revenue in the second quarter of 2021 increased by 55%, to about 5.077 billion euros (about 38.7 billion yuan). Although sales in North America and Europe, the Middle East, and Africa have increased by 87% and 99%, respectively, compared with the performance in 2019, it can be called a strong recovery. But compared with 230% of the Latin American market, the growth effect is still dwarfed. Sales in the Asia-Pacific region increased by 66%, but revenue in the Greater China region fell by 16%, even though the company reported a steady business recovery and continuous improvement in sales throughout the quarter.

△Lattice structure

From a channel perspective, the companyRevenueGrowth has recovered strongly from the second quarter of 2020 due to the closure of a large number of stores and the substantial decline in revenue from physical distribution channels due to the epidemic. Wholesale revenue and sales of Adidas self-operated retail stores grew at a high double-digit rate in the second quarter of 2021, while e-commerce revenue fell by 14% due to the recovery of offline sales.

△3D printingShoes 4DFWD

In the first half of 2021, driven by all market segments, revenue increased by 40% on a currency-neutral basis. In euro terms, revenue increased by 34% to 10.345 billion euros (approximately 78.9 billion yuan) (2020: 7.733 billion euros). The company’s gross profit margin in the first half of the year increased by 1.4 percentage points to 51.8% (2020: 50.4%).

△Adidas 4D Cush

In view of the accelerated revenue growth momentum, Adidas expects currency-neutral sales in 2021 to grow by as much as 20% year-on-year. This represents that the company’s sales are expected to increase by 7% in the second half of 2020 compared to 2020. At the same time, Adidas will also promote revenue through a series of innovative products, including the reintroduction of NMD, which is one of Adidas’ most successful products. In addition, the company’s Futurecraft 4D product portfolio will be significantly expanded through 4DFWD Pulse. In addition, with major sports events such as the Japanese Olympic Games, the start of the European club football season, and the start of the NFL season in the United States, Adidas will further showcase its brand and product stories in front of global and local audiences.

(Editor in charge: admin)

In 2021 Q2 sales increased by 55%, Adidas further expanded its 3D printed 4D FWD sports shoe product line

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