These 1,500 Dior luxury items are all 3D printed

Guide:
With the development of today’s technology, luxury is changing with the virtual world and digital trends, with3D printingThe development of the machine has been adopted by many luxury brands3D printingCraftsmanship, can 3D printing be used as a combination of traditional and modern craftsmanship to convey fashion and technology?

△Dior presents its 3D printing concept store to people for the first time in Dubai. Image via Dior

On March 20, 2022, haute couture brand Dior unveiled its 3D printed concept store for the first time in Dubai. The store is located on Avenue Montaigne in Paris, but it’s not for couture, but for 3D-printed replicas of Dior accessories and clothing.

In this concept store, people will see about 1,422 replica items, including bags,
shoe
perfumes and hats, etc., were made one by one through 3D printing, and then hung together with 452 miniature dress models on the central staircase of the Dior Gallery for display.
This historic
architecture
The birthplace of the Dior brand, it is now reopening after a 30-month renovation. Since 2014, the ALIGHIERI agency has been working on the modernization of the Christian Dior Museum, 3D printing in collaboration with LA FERME 3D.

La Galerie Dior, is a large indoor museum with 13 themed exhibitions through the Dior brand’s nearly 75-year history. It aims to show people how current fashion reflects modern social trends, and how society itself reflects fashion trends.

The overall design style is simple and stylish, highlighting the contrast between the brand’s history and today. Inside, the museum displays various Dior collections, such as some items related to the founder Christian Dior, which are also preserved in the museum.

△Dior used 30 VOLUMIC 3D printers to print 1,500 replicas in 6 months. Image via Dior

Most notable is the glass façade of the staircase in the Dior Museum, filled with nearly 1,500 iridescent 3D-printed miniature replicas, as well as 452 mini dresses from the brand. Florian Moreno and AGP’s team first use high performance3D scannerDigitize exhibits.Then the LA FERME 3D team developed the diorama, and then used more than 30 VOLUMIC 3D printers, printed more than 100,000 hours, and finally used more than a ton ofbiologymaterial (the FFF printer was running almost 24/7 for six months).

Florent Carasco, founder of LA FERME 3D, said: “This is an important challenge that the 3D printing team has had to face since the company was founded. By exploiting the device’s maximum potential, the most complex objects can be produced at incredible speeds.”

△ Through the follow-up processing of 3D printed replicas, modern technology and traditional craftsmanship are perfectly combined. Image via Dior

After printing all of the 3D printed replicas, LA FERME 3D spent nearly 10,000 more hours in post-processing, including painting and adding original jewelry and accessories to the prints, a perfect blend of traditional and modern craftsmanship.

Beccari talks to Vogue Business about Dior
Covid
Responses to subsistence during the period. When live events were shut down, they aired fashion shows on platforms such as WeChat, TikTok and YouTube.

Beccari says
“When we saw Covid, we decided to accelerate the development of 3D printing, not slow it down. We are stronger than others, so we have the courage to do things that other brands can’t or dare not try.”

This willingness to innovate seems to be expected in the fashion brand’s evolution. In 2015, the brand launched a 3D-printed virtual reality device, so shoppers in boutiques had the opportunity to see behind-the-scenes footage in real-time at the fashion show. But beyond these miniature replicas, Dior has yet to try 3D printing its clothing and accessories, and with its classic look, how would it be different if the brand made the leap?

(responsible editor: admin)

These 1,500 Dior luxury items are all 3D printed

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